Johnnie Walker has awarded independent marketing agency Hicklin Slade the task of boosting sales in duty-free outlets at airports. The brand, which sells more than 120 million bottles a year in over 200 countries, will use its tie-ups with Team McLaren Mercedes and Formula One motor racing for in-store promotions.
The BARB consultation process is a great idea. It is a time for stepping back and looking at the communications environment we live in, at the new challenges we face and at how television and its viewers are likely to evolve. So it was quite a shock to read Jim Marshall’s comment that BARB should […]
I found your Insight article (MW June 2) on loyalty cards interesting, and yes, traditional points schemes appeal to certain groups, typically women with children at home and elderly “coupon aficionados”, but what about the rest of the population? Younger shoppers are often the least loyal of all and single men tend to be “top-up […]
Virgin Radio has poached GCap head of agency sales Nick Hewat to be its sales director. Hewat is the latest in a series of senior staff to leave GCap following the £711m merger of Capital Radio Group and GWR. He replaces Lee Roberts, who left Virgin last month.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
From a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).