Hicklin Slade & Partners’ former finance director, Sharon Bridgewater, has been arrested by police investigating a &£1m fraud. The agency says ‘irregularities’ were found during its annual audit and that the police were then notified.
Motoring organisation the RAC has moved its £11m creative account into Abbott Mead Vickers.BBDO without a pitch. It follows the £1.1bn takeover of the RAC by insurance group Aviva in March. Aviva, the UK’s largest insurance provider, already uses AMV for its Norwich Union account. It is not clear which agencies have been responsible for […]
Heineken is reviewing its multi-million pound international advertising business, held by Wieden & Kennedy Amsterdam, and has already asked UK agencies to pitch. The review, which is being handled by Agency Insight, will not affect the £6m UK business held by Clemmow Hornby Inge.
The Advertising Standards Authority has given marketers three months to clarify the claims they make about internet speeds. The body has asked internet service providers to spell out differences between download and upload speeds. The move comes after a complaint about an ad for NTL’s 3 for &£30 package, shown on Broadband UK, a channel […]
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.