The rebrand comes a year after Crayon was acquired by HS&P. It said the move will allow it to more easily service clients, which include BT, Honda Europe Motorbikes and Sony.
Crayon CEO Matthew Brown said, “Our industry is no longer about old media versus new media; it’s about grabbing people’s interest, involving them, making a transaction with them, and being able to measure that transaction and the multi-channel journey the customer took towards it. It’s about having an always-on relationship with your customers.”
Recent work by Crayon includes a digital-only campaign to promote Honda’s latest motorcycle, the VFR1200F (nma.co.uk 25 November 2009).
Crayon was founded in 2005 and ranked 64th in last year’s nma Top 100 Interactive Agencies guide with a UK fee income from digital of £3,944,193.
This story first appeared on newmediaage.co.uk