High fliers wanted for Marketing Fellowship Programme

The Marketing Academy is encouraging applications for its 2014 Marketing Fellowship Programme following a successful first year for the course.

marketing academy

The free programme, aimed at senior marketing talent, is devised by the mentoring organisation alongside McKinsey & Company. It is designed to help develop the potential of CMOs so they have the abilities to take a CEO role.

Coaches and mentors participating in the programme include Sir Stuart Rose; Unilever chairman, UK Amanda Sourry; CEO of British Gas Chris Weston and CEO of O2Ronan Dunne.

Thee are 15 fellowship places available and candidates will undergo a rigorous selection process.

Applicants are expected to have at least 15 years leadership experience and there is a time commitment of around 15 days over the course of the year, including a three day residential course. Sessions will cover all elements needed to head a company board, including knowledge of corporate finance to governance, organisational design, industrial relations and supply chain.

Participants in the 2013 programme, who are still undergoing training, include British Airways head of marketing Abigail Comber, Post Office CMO Peter Markey, CEO of Tele2 Jeff Dodds and William Hill CMO Kristof Fahy.

Dodds says: “The Marketing Fellowship provides a unique mix of theory, practice and coaching.  The educational content is second to none, and having the opportunity to talk in confidence to very senior and experienced business leaders was also invaluable.”

The Marketing Academy is a not-for-profit body and runs a scholarship initiative for young marketers now in its fourth year. Academy partners include Marketing Week

Find out more about the fellowship and how to apply for a place on the programme here.


Consumers natural habitats
1 Comment

How to use ethnography for in-depth consumer insight

David Burrows

Spending a weekend sitting in someone else’s house reporting when, why and how much they ate, drank, bathed, watched TV or used their mobile phone isn’t everyone’s idea of a good time, but for a marketer it is one of the best ways to gain deeper customer insight.

M and S Leading Ladies

M&S cuts marketing spend as it moves towards digital

Sarah Vizard

Marks & Spencer cut its marketing budget by almost 5 per cent (4.9 per cent) last year despite the launch of high-profile campaigns including Leading Ladies as it moves towards a more digital focus in its marketing and looks to halt sliding profits, which fell for the third consecutive year. 


    Leave a comment