‘High growth with a soul’: Intuit Mailchimp’s CMO on B2B’s data dividend
Michelle Taite reflects on her journey from footwear designer to CMO, moving from marketing Magnum to US consumers to exploring data at the “Nike of SaaS”.
An intelligence specialist and footwear designer turned senior marketer, Michelle Taite describes the red thread linking her career as a fascination with how people make decisions.
In her free time, you’d find the CMO of email marketing platform Intuit Mailchimp reading “really nerdy” psychology books like James Bugental’s ‘The Art of the Psychotherapist’. Informed by what she describes as a modest background, Taite became intrigued at an early age by how product design works under constraints.
Inspired by her British father, she came to London to study a degree in product design, becoming a designer at footwear giant New Balance.
“That’s where I learned how everything came together. So, how do products really get launched? The more I learnt about commercialisation, the more I learnt about sales and marketing, the more I fell in love with it and realised that’s where I wanted to be,” she recalls.
