Used properly, a high street presence will allow a brand to come to life, bringing real tangibility to financial products and deepening customer relationships. The key will be to embrace the whole customer experience: environment, marketing communications and service/staff.
The Virgin brand has trust – something now lost by most of the other high street banks yet vital to customer relationships. If Virgin does make it to the high street we’ll see something special.
Andy Jarvis, group account director, Billington Cartmell