Highlights from the first day of the Insight Show at Marketing Week Live
L’Oreal’s CMO on how it is evolving its marketing strategy through consumer insight
Alison MillingtonL’Oreal is expanding its insights team in an effort to “embrace new technologies, consumer behaviours and trends” as it readies awareness campaigns for its Garnier Nutrisse and Essie brands.
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Mark Ritson: What is the point of brand valuations if those doing the valuing are so off target?
Mark RitsonA few years ago I wrote about the wild and concerning variances across different brand valuations. In my usual understated style, I suggested that despite the power and prestige of big valuation firms Interbrand, Millward Brown and Brand Finance, there was a possibility that much of what they do was bollocks.
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Pret A Manger’s marketing boss on succeeding without advertising
Thomas HobbsWith the daily lunch trip to Pret A Manger now as common to some Londoners as riding the tube, the premium brand is moving beyond lunch with its new Good Evenings concept to bring in the city’s evening diners and is looking to expand its international operations.
Coco-Cola CEO praises ‘consumer-centric’ innovation as Coke brand grows
Molly FlemingCoca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.
Why marketers need to get better at marketing marketing
Sarah VizardReports are constantly suggesting the CMO role is obsolete, but top marketers from RBS, Tesco, Birds Eye and Salesforce disagree, saying when “marketers deliver, there is no problem”.
What brands can learn from Skoda and Japanese rugby
Harry LangJapan’s rugby team might appear to have few links to Skoda, but both have excelled against expectation using a challenger mindset, which others can emulate.
Adidas, F&F, Bellwether: 5 things that mattered this week and why
Marketing Week ReportersThe strategies for success behind the best global brands Interbrand marked the 20th anniversary of its annual Best Global Brands valuation report by comparing the current top 10 with their first rundown from two decades ago. No surprise that big tech dominates this year’s list (Apple, Google, Amazon and Microsoft hogging the top four, in […]