Highlights from the first day of the Insight Show at Marketing Week Live
L’Oreal’s CMO on how it is evolving its marketing strategy through consumer insight
Alison MillingtonL’Oreal is expanding its insights team in an effort to “embrace new technologies, consumer behaviours and trends” as it readies awareness campaigns for its Garnier Nutrisse and Essie brands.
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Mark Ritson: What is the point of brand valuations if those doing the valuing are so off target?
Mark RitsonA few years ago I wrote about the wild and concerning variances across different brand valuations. In my usual understated style, I suggested that despite the power and prestige of big valuation firms Interbrand, Millward Brown and Brand Finance, there was a possibility that much of what they do was bollocks.
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Pret A Manger’s marketing boss on succeeding without advertising
Thomas HobbsWith the daily lunch trip to Pret A Manger now as common to some Londoners as riding the tube, the premium brand is moving beyond lunch with its new Good Evenings concept to bring in the city’s evening diners and is looking to expand its international operations.
Transformation plans and Corona’s island: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
How Intel is ‘reigniting’ its brand as it preps for ‘massive growth’
Michaela JeffersonIntel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
From moments to movements: To truly have an impact brands need to understand the difference
Helen JamesIf brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Why Diet Coke’s ‘ultimate goal’ is connecting with loyal customers
Niamh CarrollDiet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.