Marks & Spencer has unveiled details of a major expansion of its financial services business as it looks use its “trusted brand” to create an “alternative choice” to the UK’s high street banking giants still suffering from perception problems in the wake of the financial crisis.
The article ‘Offering a bit more than a free sample’ (MWlinks.co.uk/FreeSample) highlighted some of the data from our research project: Building Brilliant Sampling Campaigns, which uncovers what consumers value in the live environment and what encourages them to sample more and purchase. The real opportunity for marketers is in plugging the gap between sample and […]
While there were no changes to overall marketing budgets in the second quarter, according to the IPA’s quarterly Bellwether, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
Digital TV is becoming ever more popular among consumers, yet it lags behind in advertisers’ plans. Yet as the siloes between digital and TV break down, it is an area brands should find worth exploring.