Hilton Hotels creates vp global brand marketing position

Hilton Hotels Corporation has appointed Andrew Flack to the new position of vice president of global brand marketing for the Hilton brand.

Hilton hotel

He will have oversight for Hilton brand marketing strategies and functions worldwide including advertising, public relations, strategic partnerships and brand promotions for the leisure and business segments, as well as Hilton Hotels Corporation graphics and, identity and hotel online tools and resources.

He will also support Hilton Worldwide Resorts marketing and business development efforts for the Customer Marketing group, Hilton Honors programmes and hotel opening marketing initiatives.

Flack was previously vice resident sales and marketing – Hilton Asia Pacific, where he created a new marketing organisation in support of emerging growth markets and extended the global sales network into new countries such as India and Korea.