Hilton lures Jarvis chief to role of UK vice-president

Hilton, the UK’s biggest chain of upmarket hotels, has appointed Hugh Taylor to the role of vicepresident of marketing for UK and Ireland.

Taylor, who is currently marketing director at Jarvis Hotels, will join Hilton at the end of this month. His appointment follows the promotion of UK marketing chief Mike Ashton to the position of senior vice-president of marketing for Hilton International.

It is too early to say whether Taylor will review Hilton’s creative advertising account, which is held in the UK by the Morgan Partnership in Glasgow. The agency created last year’s TV ad campaign, featuring US actor Jeff Goldblum.

Media buying is handled by CIA Scotland.

This year, Hilton is rebranding some of its 79 UK hotels as it prepares to roll out the top-end luxury Conrad Hotels, owned by the hotel group’s US counterpart, Hilton Hotels Corporation.

Some hotels will be rebranded entirely as Conrad while others will have a floor or tower allocated to the brand.

Last year the group invested &£100m in revamping its UK and Ireland properties as part of its “Hilton Time” concept. Rooms were divided into two – one part for relaxation and one for work – to create an “oasis for the modern traveller”.

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