The outsider’s view
“I want to take people who have never worked in FMCGs and put them in FMCGs. I want people that have actually never worked in marketing… we’re doing that and it’s already delivering results. We’re thinking differently about some of our old problems.” This the conclusion of PepsiCo’s CMO of international foods, Mustafa Shamseldin. He was talking about his approach to building the teams he oversees. The objective, to increase diversity of thought, and perspective.