Hit Entertainment relaunches 15 websites

Hit Entertainment, which owns characters such as Bob the Builder, Barney and Thomas the Tank Engine, has relaunched its 15 websites with a new content management system from RedDot. RedDot’s system allows Hit’s brand managers to update sites whenever necessary. Previously, content updates were quarterly. The websites link to Hit’s online stores, offering toys, DVDs, books and other exclusive merchandise.

Recommended

The Diary knows…

Marketing Week

The Diary knows that certain marketers like to get high to help deal with the stresses of work, but some have to go too far. The hardy soul pictured (right) is an employee of data management services company Acxiom, many of whom abseiled down Guy’s hospital, which just happens to be the tallest hospital building […]

New Campaigns – ASA

Marketing Week

The Advertising Standards Authority (ASA) is launching its first television and radio advertising, reflecting its new responsibility for regulating broadcast advertising content. The campaign, which also includes press and outdoor ads, has been deliberately designed to be “bad” to highlight the regulator’s strength in keeping advertising standards high in the UK by forcing the withdrawal […]

We don’t talk anymore

Marketing Week

I thought my luck was in when I rang my home insurance provider the other morning, and found myself listening to a live human voice after the fourth ring.