HIT Entertainment, the toy company that owns Bob the Builder and Thomas the Tank Engine, has restructured its marketing division to focus on building global brands. Marketing director Hayley Fraser Mackenzie becomes brand business director.
Green Flag Motoring Assistance has renewed its sponsorship of the MSA British Touring Car Championship for the next two years.
Spa Magazines has launched a quarterly title, Spa Health & Beauty, retailing at £3.50.
J Walter Thompson, MI Marketing, One Bite, Seven, Storm and Tango have been shortlisted for the Vodafone retail advertising pitch. The review involves all the brand’s point-of-sale, in-store marketing and brochures, both in its own stores and those of other dealers.
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.
As businesses plan for next year, they should think about how they can make the world a better place as well as make money.
It’s vital for the modern marketer to examine the impact of storing, enriching and distributing data when and where required, in order to drive business value.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.