H&M readies first mail order catalogue

H&M is to launch its first mail order catalogue in the UK to complement its recently introduced ecommerce site.

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The catalogue will launch on 27 December and will feature accessories, womenswear, menwear and childrenswear collections.

There is to be four main catalogues a year as well as additional smaller, seasonal catalogues.

H&M’s UK country manager, Magnus Olsson says: “It has been an exciting year for H&M in the UK, with the launch of online shopping, the introduction of Home, our new home textiles collection, our continued expansion, and our designer collaboration with Lanvin”.

Customers can subscribe to receive the catalogues online.