HMDG creates film for Prince Charles Rainforest project

Prince Charles is to launch a 90 second film promoting the Prince of Wales Rainforest Project on social networking sites, including YouTube and MySpace, this evening (May 5).

The Prince’s message also features celebrities including James Bond actor Daniel Craig, Harrison Ford Pele, the Dalai Lama and singer Joss Stone together with the Prince’s sons William and Harry.

The film is a call to arms to save the rain forests and urges the public to sign a petition.

The film was developed by advertising agency Hurrell Moseley Dawson Grimmer and is being hailed as the first time a member of the Royal family has partnered with social media platforms to promote a cause.

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