HMDG creates film for Prince Charles Rainforest project

Prince Charles is to launch a 90 second film promoting the Prince of Wales Rainforest Project on social networking sites, including YouTube and MySpace, this evening (May 5).

The Prince’s message also features celebrities including James Bond actor Daniel Craig, Harrison Ford Pele, the Dalai Lama and singer Joss Stone together with the Prince’s sons William and Harry.

The film is a call to arms to save the rain forests and urges the public to sign a petition.

The film was developed by advertising agency Hurrell Moseley Dawson Grimmer and is being hailed as the first time a member of the Royal family has partnered with social media platforms to promote a cause.


Shifty promo email slammed

Marketing Week

The Advertising Standards Authority has ruled an email promoting a film called Shifty – a British thriller about a young muslim crack cocaine dealer – was “distressing and irresponsible”. Visitors to the website promoting the film, which was written and directed by Fran Creevy, were given the option to “stitch up a mate” by entering […]

Digital radio attracts more than a third of listeners

Marketing Week

RAJARS:Digital radio listener numbers have risen in the first quarter of 2009 taking share of listeners tuning in via DAB or the web to over a fifth of the total (20.1). Figures compiled by Rajar show just over one third (33%) of people listening to radio stations in the UK did so via digital means […]


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