HMV and Orange to launch cross-network gaming service

HMV and Orange have partnered to launch a cross-network mobile gaming service branded HMV Mobile Games offering a library of over 400 titles from publishers such as EA Mobile and Namco Bandai.


Orange subscribers can pay for their downloads using their monthly phone bill while mobile users from other networks will be billed for their purchases using the UK’s standard billing system for third-party mobile services Payforit.

Customers will be able to access HMV Mobile Games via an online portal or by sending an SMS to the shortcode 87010.

Stephen Harris, business development director, Orange UK, said the deal will enable both companies to increase their reach in the mobile games sector.

Tim Ellis, head of games at HMV, added, “It also demonstrates the kind of added-value benefit that we can deliver to our customers by working in partnership with Orange.”

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