HMV Digital and Virgin Digital launch

HMV Digital and Virgin Digital launch this week with campaigns of £1m and £5m respectively.

HMV Digital and Virgin Digital launch this week with campaigns of &£1m and &£5m respectively. OMD bought and planned media for HMV’s digital music download service while creative work was done by Beechwood; creative for Virgin’s service was by Start Creative and media handled by MGM.

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