HMV launches 25% off sale

HMV is introducing a Blue Cross Sale offering 25 per cent off a range of products throughout January, in a bid to boost sales after a prolonged period of “uncertainty”.


The sale launches tomorrow (12 January) and follows its ‘The Big Sale’ post-Christmas activity. It will include CDs, books, DVDs, Blu-rays, box sets and games as well as its technology ranges. Items due to be included in the activity are already marked with blue cross stickers.

It is designed to drive awareness and sales of its broader catalogue range that do not usually feature in price promotions.

The promotion will also run at HMV’s nine Fopp branded stores.

The beleaguered retailer will be hoping the promotional activity boosts sales in January.

A spokesman for the brand says the activity is will “freshen up” its promotional activity and make HMV “stand out on a high street already crowded with sales”. 

HMV is due to report on Christmas performance later in January. In December it posted a 10.2 per cent fall in same store sales and a pre tax loss of £37.3m and said that it was facing further “uncertainties”. The retailer also warned that it may breach its banking covenants this month.

Marketing and e-commerce director Mark Hodgson has previously told Marketing Week he was expecting performance over Christmas 2012 to have improved compared to the previous year, thanks to the introduction of click and collect and other multichannel initiatives.


Christmas shopping

Online drives December sales

Rosie Baker

Modest sales growth in December was driven by online as retailers invested in multichannel services such as click and collect, according to the latest figures from the British Retail Consortium.

Tesco Loves Baby

Tesco launches baby brand

Rosie Baker

Tesco is relaunching its baby offering under the Tesco Loves Baby brand to grow its share of the baby market as part of its efforts to improve the performance of its non-food business.


    Leave a comment