HMV promotes Ged Hopkins
HMV, the music retailer, has promoted head of marketing Ged Hopkins to head of retail marketing. He is being replaced by Gideon Lask, who joins from letsbuyit.com.
HMV, the music retailer, has promoted head of marketing Ged Hopkins to head of retail marketing. He is being replaced by Gideon Lask, who joins from letsbuyit.com.
Pepsi has insisted that fans attending the Champions Trophy cricket tournament will be screened to check that they are not bringing in sizeable quantities of products from rival snack and drink companies. The initiative is to prevent ambush marketing of Pepsi’s sponsorship.
Alberto-Culver is to launch a line of styling products under its Tresemme haircare brand.
Leo Burnett has created a £2m TV campaign for Weight Watchers from Heinz.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.