HMV relaunches website as part of image overhaul

HMV, the music retailer, has relaunched its website as part of the brand’s first image overhaul for over 15 years. It has been created by Manchester-based agency Code Computerlove.

The site, which uses its new brand identity and its “Get Closer” strapline, offers online customers enhanced usability. HMV head of online Justin Moodie says: “After months of usability research, design and coding we’ve completely changed the look and feel of the HMV site – it’s more open, bright and welcoming.

“We’ve changed our messaging to make it easier for customers to find what they want and then buy it; standardised our icons to make the site more intuitive; and updated all our promotions and offers to reflect the new look of the company.”

He adds that this is the first in a series on changes to the retailer’s online proposition. It is to introduce a ratings and reviews system, customer tagging and better navigation. He says HMV is also rolling out a new in-store kiosk, with free downloadable music and films.

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