Holes appear in Goldfish piece

Your News Analysis “Goldfish card heads for lucrative waters” (MW September 11) was misleading in its claim that Goldfish customers would qualify for a discount against their TV licences. The scheme will enable customers to save points towards the licence; the licence is not discounted.

Tony Kitt


TV Licensing



Trade Union

Marketing Week

The market research industry has welcomed the merger of its two trade bodies. The body is expected to usher in an era of greater power and professionalism, says Paul Gander.


Marketing Week

The British market research industry is still booming and, with a growing number of companies using research in new product development, brand planning and promotion, the future looks even rosier.

Continental shift

Marketing Week

Tesco, confident of its number-one position in the UK, is pouring resources into Eastern Europe and eyeing up the vast potential of China. But the chain’s performance in France shows it still has a lot to learn about trading abroad.


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