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£8m Bulmers review waved on by S&N

Marketing Week

Cider-maker Bulmers says it will continue with its £8m advertising agency review called earlier this month (MW March 27), despite being acquired by brewer Scottish & Newcastle (S&N) for £278m. The brand portfolio of the struggling cider-maker includes Strongbow, Woodpecker and Scrumpy Jack. TBWA/London, which is a roster agency of S&N-owned Scottish Courage, handles advertising […]

Diadora to supply Keane

Marketing Week

Diadora, the Italian sportswear brand, has signed a three-year deal to supply kit and boots to Manchester United captain Roy Keane. The deal extends the length of Keane’s association with the brand to eight years.

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