Holiday Inn ad stars Olympians

Holiday Inn is launching a £5m campaign starring British Olympians to promote its involvement in the London 2012 event.

Holiday Inn

Holiday Inn will manage the official Olympic and Paralympic village that will house the 17,000 athletes involved in the games.

A 30-second TV and cinema ad will break on 12 March, featuring BMX World Champion and 2012 hopeful Shanaze Reade (pictured) and Nick Dempsey, Britain’s most successful windsurfer, practicing in Holiday Inn hotel rooms.

The campaign, created by McCann Manchester, uses the strapine: “17,000 athletes. Six weeks. One home.”

The campaign also includes outdoor, radio and Facebook activity. It also features Paralympic table tennis world number one, Will Bayley, Chris Tomlinson, UK long jump record holder, and Triathlete, Helen Jenkins.

Mike Greenup, InterContinental Hotel Group’s vice president of marketing for Europe, says: “The campaign brings to life the unique role Holiday Inn and Holiday Inn Express will play in the London 2012 Olympic and Paralympic Games. It demonstrates perfectly how our service culture helps you to relax and be yourself, whether you’re an elite athlete, leisure or business traveller.”


Case study: Inconvenience and secrecy – Vente-privee

Josie Allchin

Strategic inconvenience: how inconveniencing consumers can help brands build profits, read the cover feature here MD of consumer markets at CallCredit, Tom Ilube, tells us why new brand Noddle will help to break the barriers of inconvenience The other side of the coin: why John Lewis thinks strategic inconvenience is a ‘cheap trick’ French ‘flash’ […]