Holland & Barrett brings in rugby star for sports push

Vitamin supplement retailer Holland & Barrett has signed up former England rugby star Martin Corry to star alongside TV presenter Gethin Jones in its New Year TV campaign

By

Corry will be used in the ads, created by Big Communications, to push the retailer’s range of sports nutrition products. The campaign will feature 10, 20 and 30-second spots, with Corry featuring in one of the ads.

January will be the roll out date for the ads pushing the retailer’s sports range, while Jones’ previous set of ads for the retailer will reappear in October before the new set of ads hit.

Holland & Barrett appointed Leicester-based agency Big Communications to handle its £7m ad account in September 2009.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Recommended

Why we should make great play of the widening creativity gap

Richard Madden

Studies show that creativity in children is falling while IQ levels rise. This is bad news for our industry, and we shouldn’t take it lying down Few would doubt that creativity is one of the most important raw human ingredients of marketing. Which makes some recent news from the US more than a little disturbing. […]

Comments

    Leave a comment

    Marketing Week Jobs

    Latest from Marketing Week