Home, based in Leeds, has been appointed to develop the brand identity and advertising campaign for Thomas Cook’s new online site, flythomascook.com, which sells low-cost seats on the holiday company’s airline.
Energy retailer EDF Energy is axing its Virgin HomeEnergy brand after four years of partnership with Sir Richard Branson’s Virgin business. The French state-owned company will instead create a new eponymous consumer brand, to be part of its portfolio that includes London Energy, Seeboard Energy and SWEB Energy. Virgin HomeEnergy has not been supported by […]
The Diary reported last year (MW December 11, 2003) that the shadowy figures behind Innocent Drinks were roping harmless grannies into their sordid scheme to infiltrate the nation’s fridges with tiny woolly hats. After the Diary exposed their wicked dealings, it seemed that the horror had ended, but no! Those bobble hats are once again […]
EMAP Advertising has promoted Karen Stacey to broadcast sales director. She replaces Tim Bleakley, who left the company to join Viacom Outdoor last month. Stacey, who was previously radio sales controller, takes on the role with immediate effect. She will focus the division on increasing EMAP’s London share, its digital business and on developing creative […]
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Consumers’ enjoyment of food is influenced by what they see and know in advance, and while flavour-focused messages improve perceptions, health-based ones actually harm them.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.