Home, based in Leeds, has been appointed to develop the brand identity and advertising campaign for Thomas Cook’s new online site, flythomascook.com, which sells low-cost seats on the holiday company’s airline.
Energy retailer EDF Energy is axing its Virgin HomeEnergy brand after four years of partnership with Sir Richard Branson’s Virgin business. The French state-owned company will instead create a new eponymous consumer brand, to be part of its portfolio that includes London Energy, Seeboard Energy and SWEB Energy. Virgin HomeEnergy has not been supported by […]
The Diary reported last year (MW December 11, 2003) that the shadowy figures behind Innocent Drinks were roping harmless grannies into their sordid scheme to infiltrate the nation’s fridges with tiny woolly hats. After the Diary exposed their wicked dealings, it seemed that the horror had ended, but no! Those bobble hats are once again […]
EMAP Advertising has promoted Karen Stacey to broadcast sales director. She replaces Tim Bleakley, who left the company to join Viacom Outdoor last month. Stacey, who was previously radio sales controller, takes on the role with immediate effect. She will focus the division on increasing EMAP’s London share, its digital business and on developing creative […]
Ellie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.
Hotel Chocolat has grown revenues by 40% in the first half of its financial year, with its digital strategy, subscription offer and loyalty scheme driving customer acquisition in all markets.