Home lands second project for William Hill online casino

Home, the Leeds-based agency, has strengthened its relationship with William Hill after winning a second project for the chain.

The agency has created a press and radio campaign for its online casino offering, which breaks later this week. Last month, it developed William Hill’s first TV ad to support its bingo arm (MW February 28).

The agency pitched for both pieces of work after William Hill approached a number of agencies. The company says that it may award Home further projects, depending on the success of these two campaigns.

Any appointment of Home for ongoing work for the William Hill’s various gaming divisions will not affect Leo Burnett, which scooped a £2m branding brief for the company in January.

The casino ads will appear in national daily newspapers including The Sun and men’s magazines, such as Nuts and Zoo, from this week. The creative work focuses on the “decisive moment” when playing casino games such as blackjack, roulette, poker and slots. The campaign will also include radio advertising and will run for four weeks.

The activity follows the appointment of My Travel marketing director Adam Harris to the new role of marketing controller at William Hill (MW February 14).

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