Homebase launches new paint ranges
Homebase is launching two paint ranges: The White Room, a modern collection of whites in pearlescent and matt finishes; and Bang on the Door, a range of colours and finishes developed for children’s bedrooms.
Homebase is launching two paint ranges: The White Room, a modern collection of whites in pearlescent and matt finishes; and Bang on the Door, a range of colours and finishes developed for children’s bedrooms.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
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