Homebase is set to lose a number of marketers as it relocates its 80-strong marketing team from Surrey to parent company Argos Retail Group’s head office in Milton Keynes. The DIY retailer says it is recruiting to fill roles left vacant by the move.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.