Homebase is believed to be talking to direct marketing agencies about its Spend & Save loyalty scheme. It is thought to be keen to appoint a number of agencies on a project basis to aspects of its direct marketing business before eventually consolidating the £10m budget into one agency.
Ellie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.
Hotel Chocolat has grown revenues by 40% in the first half of its financial year, with its digital strategy, subscription offer and loyalty scheme driving customer acquisition in all markets.