Homelessness charity Centrepoint launches TV ad

Centrepoint, the London-based homelessness charity supported by the Duke of Cambridge, is launching a TV ad to promote its Sponsor a Room appeal over Christmas.

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Created by Hero, the ad is a monologue that aims to provide a “manifesto for young people, told in the form of an ‘Obama-esque’ speech”.

The charity wanted to promote a positive message to inspire support rather than encouraging donations through guilt. It also aims to build national awareness of the brand.

The ad airs on Sky from Christmas Eve (24 December) until 6 January.

Centrepoint supports young homeless people in the capital with housing, education and health.

The Duke of Cambridge became a patron of the charity in 2005 following the footsteps of his mother Diana, the Princess of Wales.

Meanwhile, Barnardo’s is launching a digital initiative that uses 3D digital printing to create personalised snow globes for supporters as part of an awareness and fundraising campaign.

The charity aims to remind people of the joy of being at home for christmas to highlight the plight of young people who are homeless at Christmas.

Supporters can enter their address online and pledge donations to the charity. In return one entrant every day will be chosen to have a snow globe made featuring a replica of their own home.

It has been created by BBH and The Mill.

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