The Wieden & Kennedy created campaign is set to run from next week until the end of the month. It marks the re-opening of the production line after four months closure to prevent having to make permanent redundancies at the plant.
The creative invokes a strapline originally used to characterise the brand’s launch into the motorbike market in the US, The Honda Effect, which explains how the company takes brave decision that pay-off.
The ads will feature in local press and radio with stories running each day featuring stories from different employees about their return to work. The posters will run across four sites around Swindon.
Honda joined other car manufacturers on the Government’s scrappage scheme, announce in the budget in April, although any positive impact on sales have yet to show-up in new car sales data.
According to the Society of Motor Manufacturers and Traders (SMMT) the number of new cars sold in the UK during in May totalled 134,858, the 13th consecutive monthly decline