Honda Insight kicks off UK campaign in cinemas

Honda starts its campaign for its Insight hybrid model to the UK with cinema advertising alongside films such as Angels & Demons via a £1.3 million deal with Digital Cinema Media.

The campaign for the environmentally friendly Insight began in Continental Europe last month and has been created by Wieden & Kennedy .
Cinema sales house DCM has signed Honda up to a package that sees the 60 second ad shown across 2,500 screens and also in arthouse cinemas.

The UK version of the ad is set to the song This Little Light of Mine by Berend Dubbe. The ad depicts a huge car park of Insights in the desert and in time with the music the car headlights create various images.

DCM will also distribute lenticular postcards in 200 sites for sour weeks across the UK.

The company was previously known as Carlton Screen Advertising and is now owned by Odeon and Cineworld via a joint venture.

The Insight launches as a depressed UK car industry reported sales of new vehicles ?? down in April

Recommended

Clubs expect high sponsor turnover

Marketing Week

The majority of Europes top football clubs expect to see a high turnover of sponsors in the next five years as the economic climate increases pressure on brands to show a return on their investment.

Red Bull hunts ad agency for cola brand

Marketing Week

Red Bull is understood to be looking for an advertising agency to work on its fledgling cola brand, Red Bull Simply Cola. It is believed that the drinks company has been in discussions with up to seven agencies, though it is not known if there will be an official pitch process. Red Bull launched its […]

Comments

    Leave a comment