Honda is to launch a ‘green’ campaign online next week, titled Good to Grow, in support of its Honda Insight model.
The gardening-themed campaign aims to highlight the model’s Eco Driver Assist System.
The system shows plant icons growing on the dashboard depending on how efficient the driver using the car is.
Honda is challenging people to look after five real plants from ‘bulb to full bloom’ as part of the campaign. A live greenhouse webcam will keep entrants updated on the progress of their plants.
The participant with the first set of plants to bloom will win £10,000 to split between a charity of their choice and an environmentally-friendly holiday.
Jonny Freeman, digital marketing manager of Honda UK, said, “We’re hoping people will log on and nurture the plants and maybe even take a test a drive of the new car.”
The campaign was created by digital agency Collective, which recently rolled out a user-generated content campaign for the Honda Jazz model.
This story first appeared on newmediaage.co.uk