Honda unveils Channel 4 doc idents

Honda UK is launching a series of idents to support its sponsorship of all Channel 4 documentaries for the coming year.

The idents have been created by Wieden & Kennedy and debut on More 4 tomorrow (2 February) and on Channel 4 on Thursday (4th February). They show Honda technicians and engineers at work and the finished products.

Shay Reading, creative director At Wieden & Kennedy says: “people are naturally fascinated by how things are made and work. Over the next year we’ll be exploring the unseen Honda to capture the ingeniousness, precision and positivity that runs throughout the company’.”

The automotive company has just had to recall 646,000 cars globally to investigate a fault that could cause a fire. More than 170,000 Jazz models are being recalled in the UK.


Learning from others’ mistakes

Jo Roberts

The old adage ‘you learn from your mistakes’ has been adapted slightly for a more risk-adverse marketer. Instead, FMCG brands can learn from others’ mistakes, according to the latest research from Datamonitor.


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