Honda ventures into the unknown with latest Civic ad

Honda is rolling out a £28m pan-European campaign to promote the launch of its latest Civic model. The “Great Unknown” campaign, created by Wieden + Kennedy launches today (31 January).

The car marque says the campaign has been designed to “look upon the unknown with optimism”.

The TV activity follows a three stage digital campaign including Follow Happy – an interactive game, an HTML5 “experiment game” and “Off the Grid” a 360 degree video that aimed to “let viewers venture into the unknown”.