Hot-toast.com targets students with free Internet service

A free Internet service provider (ISP) dedicated to students launches this week called hot-toast.com. It is being backed by student marketing company Reaction.

One million CDs containing Internet-enabling software will be distributed in student welcome packs across the UK from this week, as the college term begins.

A Reaction spokeswoman says: “We know this market is very receptive to IT developments and that Internet use is increasing at a dramatic rate. Hot-toast.com is ideally placed to deliver targeted messages for brands because it is tailored to the student audience.”

Reaction owns and operates the Student Welcome Pack brand across the UK.

Since Dixons launched the UK’s first free ISP, Freeserve, last September, many companies have launched their own free service providers.

Freeserve recently floated on the stock market after less than a year in operation. It achieved a valuation of £1.5bn. Observers say it was only a matter of time before companies looked to segment the free-ISP market, which is approaching saturation.

Last week, US Internet giant America Online (AOL) launched its own free ISP, Netscape Online, in the UK.

Recommended

UEFA raises stakes for Champions

Marketing Week

European Football’s governing body UEFA is to cut the number of sponsors and more than double the price of sponsorship rights for the Champions’ League from next year. Team, the sports marketing company which holds the TV and marketing rights for the UEFA competition, wants to raise the deal from the current &£15m over three […]

Horticultural society holds four-way pitch

Marketing Week

The Royal Horticultural Society (RHS) is holding a four-way pitch for its £500,000 ad and media account, which includes the world’s biggest flower show at Hampton Court Palace. The RHS, which also organises the Chelsea Flower Show, has split with incumbent Cardiff agency Golley Slater, which handled the account for five years. Golley Slater is […]

ISP fights threat to ‘buy one get one free’ offers

Marketing Week

The Institute of Sales Promotion (ISP) has launched a campaign to save “buy one get one free” (bogof) offers and other promotions from the threat of European legislation. The ISP claims the European Commission is planning to outlaw some of the UK’s most popular promotion techniques, including “bogofs”, prize draws and other in-store promotions. Earlier […]

Comments

    Leave a comment