Hotpoint signs at Childline sponsor
Hotpoint, the white goods manufacturer, has signed as a sponsor of ChildLine’s 18th birthday campaign in a deal planned and negotiated by Carat.
Hotpoint, the white goods manufacturer, has signed as a sponsor of ChildLine’s 18th birthday campaign in a deal planned and negotiated by Carat.
Unilever has dropped its PG Plunger loose tea brand after disappointing sales.
Weight Watchers is searching for an agency to handle the European advertising account for its slimming clubs. The move does not affect its UK agencies, Frog and Carat. It follows the promotion of head of marketing Carol Andrews to a European role.
Domino’s Pizza UK & Ireland has called off its search for an advertising agency to handle its £7m account. It is now expected to use a freelance creative team instead and is in talks with a number of candidates.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.