Hotpoint signs at Childline sponsor
Hotpoint, the white goods manufacturer, has signed as a sponsor of ChildLine’s 18th birthday campaign in a deal planned and negotiated by Carat.
Hotpoint, the white goods manufacturer, has signed as a sponsor of ChildLine’s 18th birthday campaign in a deal planned and negotiated by Carat.
Unilever has dropped its PG Plunger loose tea brand after disappointing sales.
Weight Watchers is searching for an agency to handle the European advertising account for its slimming clubs. The move does not affect its UK agencies, Frog and Carat. It follows the promotion of head of marketing Carol Andrews to a European role.
Domino’s Pizza UK & Ireland has called off its search for an advertising agency to handle its £7m account. It is now expected to use a freelance creative team instead and is in talks with a number of candidates.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.