How a brief becomes an ad
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Junior and entry-level marketing professionals are in high demand as employees look to staff up their marketing teams from the ground up to exploit growing confidence in the discipline’s ability to help take the business forward, according to a report.
Insurer LV= is moving money back into television advertising after finding it had underestimated the impact TV ads had on sales.
Camelot is launching a campaign that will ‘irrevocably’ link playing the National Lottery and the chance to win millions of pounds with the money it raises for good causes for the first time.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.