How a brief becomes an ad
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Junior and entry-level marketing professionals are in high demand as employees look to staff up their marketing teams from the ground up to exploit growing confidence in the discipline’s ability to help take the business forward, according to a report.
Insurer LV= is moving money back into television advertising after finding it had underestimated the impact TV ads had on sales.
Camelot is launching a campaign that will ‘irrevocably’ link playing the National Lottery and the chance to win millions of pounds with the money it raises for good causes for the first time.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.