How Addison Lee is using personalisation to drive expansion and take on Uber
Addison Lee’s top marketer Peter Boucher on the value of word-of-mouth marketing, personalisation, growing its consumer business and learning from Uber.
How to do personalisation at scale
Jonathan BaconGrowth is high on the agenda for all forward-thinking businesses but so too is offering a personalised service.
Renault tries ‘not to be creepy’ as it uses vehicle-scanning tech to personalise outdoor ads
Leonie RoderickRenault is using “pioneering” vehicle recognition technology in its latest out-of-home campaign in a bid to respond to consumers’ increasing desire for personalised and relevant content.
Starbucks plots real-time personalisation as it looks to boost loyalty
Sarah VizardStarbucks is planning to expand its use of personalisation beyond email and into mobile as it looks to boost loyalty, increase sales and improve efficiency.
Marketoonist on sales-focused advertising
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Creative effectiveness, media consumption, B2B buying preferences: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Hotel Chocolat promotes CMO to UK chief executive
Niamh CarrollGroup CMO Lysa Hardy has been promoted to UK chief executive of Hotel Chocolat, while Lynne Ormrod has been promoted to global CMO.
How one charity is addressing the gap between brand awareness and income generation
Grace GollaschHomelessness charity St Mungo’s has launched its first-ever brand campaign in a bid to boost awareness following research into how its low brand awareness was directly impacting donations.