Growth is high on the agenda for all forward-thinking businesses but so too is offering a personalised service.
Renault is using “pioneering” vehicle recognition technology in its latest out-of-home campaign in a bid to respond to consumers’ increasing desire for personalised and relevant content.
Starbucks is planning to expand its use of personalisation beyond email and into mobile as it looks to boost loyalty, increase sales and improve efficiency.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.
Changing its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.