How Addison Lee is using personalisation to drive expansion and take on Uber
Addison Lee’s top marketer Peter Boucher on the value of word-of-mouth marketing, personalisation, growing its consumer business and learning from Uber.
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Addison Lee’s top marketer Peter Boucher on the value of word-of-mouth marketing, personalisation, growing its consumer business and learning from Uber.
Growth is high on the agenda for all forward-thinking businesses but so too is offering a personalised service.
Renault is using “pioneering” vehicle recognition technology in its latest out-of-home campaign in a bid to respond to consumers’ increasing desire for personalised and relevant content.
Starbucks is planning to expand its use of personalisation beyond email and into mobile as it looks to boost loyalty, increase sales and improve efficiency.
The beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
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We arm you with all the numbers you need to tackle the week ahead.