Renault on how car marques will use VR for sales not just engagement
Thomas HobbsRenault says it will soon be able to offer consumers the ability to test drive all its cars via virtual reality headsets as the car marque explores how new technology can “radically change” the dealership experience and boost sales, not just drive engagement or awareness.
Samsung and Zuckerberg make claim for VR supremacy
Jonathan BaconThe importance of virtual reality (VR) technology at this year’s Mobile World Congress was underlined by a surprise appearance by Facebook CEO Mark Zuckerberg at a Samsung product launch tonight (21 February), during which he predicted VR will be “the most social platform”.
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How VR and real-time data are changing shopping
Jonathan BaconPhysical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
Emotion is overdone, rational branding is the big opportunity
Helen EdwardsAll marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
Effectiveness, ad spend, eco-credentials: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
‘Frat boy culture’: Activision Blizzard taken to court over discrimination against female employees
Michaela JeffersonEmployees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
BT, Activision Blizzard, adspend: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.