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Renault on how car marques will use VR for sales not just engagement
Thomas HobbsRenault says it will soon be able to offer consumers the ability to test drive all its cars via virtual reality headsets as the car marque explores how new technology can “radically change” the dealership experience and boost sales, not just drive engagement or awareness.
Samsung and Zuckerberg make claim for VR supremacy
Jonathan BaconThe importance of virtual reality (VR) technology at this year’s Mobile World Congress was underlined by a surprise appearance by Facebook CEO Mark Zuckerberg at a Samsung product launch tonight (21 February), during which he predicted VR will be “the most social platform”.
How VR and real-time data are changing shopping
Jonathan BaconPhysical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
‘People don’t know who we are’: One banking business on its shift to brand building
Grace GollaschWise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
‘The clock is ticking’: CMOs on the merits of succession planning
Molly InnesSome CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
UK ad spend hits £36.6bn in 2023 amid real terms contraction
Molly InnesWhile the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.