Nicola Mendelsohn, Facebook’s vice-president of EMEA and Matt Brittin, president of Google EMEA, share their thoughts on the changing digital landscape and what it means for brands at Advertising Week Europe.
Finance start-up Azimo is hoping to take on the might of the banks as it looks to shake up the money transfer industry.
From ‘chatbots’ to social VR experiences, Facebook’s new features seem like an exciting way for brands to connect with consumers. But what should they consider before jumping in head first?
The latest consumer confidence barometer show Brits are growing increasingly fearful about their finances and the wider economy, with no end yet in sight.
The company’s adjusted operating margin expanded 80 basis points to an “all time high” of 19.7% over its 2022 fiscal year, as the beauty giant invests in innovation to support its pricing.
While some found offence in the ad, perhaps justifiably, what’s certain is that the controversy will boost brand recognition and, ultimately, sales.
The role of marketing in B2B is becoming “much bigger”, says Intel’s Karen Walker, making it a great opportunity for marketers looking for a challenge.