How brands can close the marketing skills gap
Brands need to address the missing skills in marketing departments by focusing on core abilities, offering training and adapting quickly to change.
Would you hire a marketer without a formal qualification in marketing?
Charlotte RogersAs part of Marketing Week’s big debate on whether marketing ‘experts’ need formal training in marketing, we asked three CMOs and business leaders where they stand when hiring.
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Do marketing experts need a qualification in marketing?
Charlotte RogersFollowing the uproar caused by Marketing Week columnist Mark Ritson’s assertion that all marketing experts should have a formal qualification in marketing, senior marketers on both sides of the argument debate the hotly contested issue.
Why marketers are opting for upskilling
Charlotte RogersIn a period of post-Brexit uncertainty and potential recruitment freezes, marketers will need to embrace upskilling to maintain a competitive advantage.
‘Humanise the data’: Why market research is having a digital reboot
Matt BarkerCovid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
Take part: Marketing Week’s annual Career and Salary Survey is now open
Marketing Week ReportersHelp us create the marketing industry’s most robust report into careers, salaries and workplace trends.
Market research spend slumps as shift to digital and Covid hit
Matt BarkerWith the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?
Iceland on the ‘almost impossible’ task of creating a Christmas ad this year
Charlotte RogersIceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.