How brands can close the marketing skills gap
Brands need to address the missing skills in marketing departments by focusing on core abilities, offering training and adapting quickly to change.
Would you hire a marketer without a formal qualification in marketing?
Charlotte RogersAs part of Marketing Week’s big debate on whether marketing ‘experts’ need formal training in marketing, we asked three CMOs and business leaders where they stand when hiring.
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Do marketing experts need a qualification in marketing?
Charlotte RogersFollowing the uproar caused by Marketing Week columnist Mark Ritson’s assertion that all marketing experts should have a formal qualification in marketing, senior marketers on both sides of the argument debate the hotly contested issue.
Why marketers are opting for upskilling
Charlotte RogersIn a period of post-Brexit uncertainty and potential recruitment freezes, marketers will need to embrace upskilling to maintain a competitive advantage.
The need for market orientation and communicating effectiveness: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down memory lane with nostalgia brands, it’s been a busy week. Here is our take.
The mini-budget: Six key take outs for marketers
Michaela JeffersonChancellor Kwasi Kwarteng is banking on tax cuts and energy bill support to boost the UK economy to a growth rate of 2.5%.
Differentiated brand experiences: Why success means examining every aspect of the organisation
Lucy FisherAt a Festival of Marketing Masterclass event, marketers learned how to become consumer-centric but brand-led and technology-inspired.
Nostalgia marketing: Why brands need to go beyond good memories to drive sales
Niamh CarrollCertain food and drink brands live fondly in the memories of many British consumers; but nostalgia alone won’t help keep consumers coming back.