How brands can close the marketing skills gap
Brands need to address the missing skills in marketing departments by focusing on core abilities, offering training and adapting quickly to change.
Would you hire a marketer without a formal qualification in marketing?
Charlotte RogersAs part of Marketing Week’s big debate on whether marketing ‘experts’ need formal training in marketing, we asked three CMOs and business leaders where they stand when hiring.
8 Comments
Do marketing experts need a qualification in marketing?
Charlotte RogersFollowing the uproar caused by Marketing Week columnist Mark Ritson’s assertion that all marketing experts should have a formal qualification in marketing, senior marketers on both sides of the argument debate the hotly contested issue.
Why marketers are opting for upskilling
Charlotte RogersIn a period of post-Brexit uncertainty and potential recruitment freezes, marketers will need to embrace upskilling to maintain a competitive advantage.
The Festival of Marketing launches effectiveness event
Marketing Week ReportersMark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
Domino’s merges digital and marketing teams
Lucy TesserasFormer Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
How DTC brand Thinx tackled taboos and censorship with first TV campaign
Matthew ValentineDirect-to-consumer brand Thinx challenged people to think differently about menstruation.
Channel 4, LinkedIn, Clarins: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.