Companies of all sizes see achieving a single customer view as a top priority, but their efforts are being thwarted by outdated organisational silos that split marketers by channel, not customer, new research finds.
It has been a year since Procter & Gamble appointed David Taylor as its CEO, but it still faces pricing challenges and a consumer appetite for constant innovation.
As Sir Martin Sorrell claims brands are questioning the returns from digital marketing and P&G moves away from Facebook targeting, marketers are considering “rebalancing” their spend.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Moonpig’s focus on payback to the growth of Ella’s Kitchen, it’s been a busy week. Here is my take.
Advertising groups still believe the proposed ban on pre-watershed junk food ads will do nothing to tackle the root cause.
Taking on challenges and making strategic moves has helped Paws Group CMO Richard Clark forge a career from Boohoo and Feel Unique to Nationwide and IBM.
Can ChatGPT use its AI-driven natural language processing to revolutionise marketing automation?