How can big data be used to marketing’s advantage?
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SAS: The Future of Data Marketing
In association with SASWhat are your thoughts on the future of data? brightcove.createExperiences(); Download whitepaper: Why marketers need data visulisation How will businesses ensure their staff are the right kind of people for the future? brightcove.createExperiences(); Download whitepaper: Outside looking in: the CMO struggles to get in sync with the C-Suite What will the […]
Unilever ‘flattered’ by Dove Real Beauty parody video
Lara O'ReillyUnilever has said it is “flattered” by a video created by US comedy network Above Average Productions which parodies its latest Dove Real Beauty “Patches” ad.
P&G to cut marketing spend this year in efficiency drive
Sarah VizardProcter & Gamble says it has cut marketing spend in its current financial year as it continues its quest to improve efficiency through a shift to digital, social and mobile channels that it claims enables it to target consumers more effectively.
Tesla’s marketing team cuts and McDonald’s stillness: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
Nestlé steps up innovation after ‘less energy’ devoted to it during inflation
Niamh CarrollThe FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Grace GollaschMorrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers need to accept they are no more empathetic than anyone else
Andrew TenzerMarketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.