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Unilever has said it is “flattered” by a video created by US comedy network Above Average Productions which parodies its latest Dove Real Beauty “Patches” ad.
Procter & Gamble says it has cut marketing spend in its current financial year as it continues its quest to improve efficiency through a shift to digital, social and mobile channels that it claims enables it to target consumers more effectively.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Amid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.
Few are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the impact of Covid on marketing careers to Coca-Cola’s change of heart on packaging, it’s been a busy week. Here is my take.