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Unilever has said it is “flattered” by a video created by US comedy network Above Average Productions which parodies its latest Dove Real Beauty “Patches” ad.
Procter & Gamble says it has cut marketing spend in its current financial year as it continues its quest to improve efficiency through a shift to digital, social and mobile channels that it claims enables it to target consumers more effectively.
Michael Inpong has been at Müller since 2012 and has played a leading role in driving growth and the brand’s sports marketing strategy.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Having started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
GSK Consumer Healthcare’s CMO Tamara Rogers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.