How can brands make the most of co-creation?
Marketers and insight experts give their advice on how to get the best results out of online communities, and explain why it’s key to go in with an objective in mind.
http://bcove.me/c9eqw92c
Where online communities are failing
Mindi ChahalThe research industry is not offering brands the support to exploit the co-creation opportunity.
Tesco, The FA and Orange explain the value of online research communities
Mindi ChahalBrands are using co-creation more than ever to get instant insight to inform product and service innovations. So what are the key appeals for marketers?
Researching the emotional drivers behind purchase behaviour
Steve HemsleyIt was always important to Honda founder Soichiro Honda that society was pleased his company existed and that the brand had an emotional bond with consumers.
2 Comments
Redundancy Chronicles: Think before you act
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Christmas ad spend to fall by 10% as brands rein in spending
Molly FlemingWhile the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.
Agencies must offer agility and partnership to succeed in 2021
Andria VidlerWith the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
‘Evolve or die’: Meet the brands winning the race for cultural relevance
Charlotte RogersAn ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.
Comments