How can brands make the most of co-creation?
Marketers and insight experts give their advice on how to get the best results out of online communities, and explain why it’s key to go in with an objective in mind.
http://bcove.me/c9eqw92c
Marketers and insight experts give their advice on how to get the best results out of online communities, and explain why it’s key to go in with an objective in mind.
http://bcove.me/c9eqw92c
The research industry is not offering brands the support to exploit the co-creation opportunity.
Brands are using co-creation more than ever to get instant insight to inform product and service innovations. So what are the key appeals for marketers?
It was always important to Honda founder Soichiro Honda that society was pleased his company existed and that the brand had an emotional bond with consumers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
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