How can you develop a ‘creative’ business?

Mark Fisher, chief development officer at Merlin Entertainments, says there are three constraints that stop businesses becoming creative in their processes:

Time – you never think you have enough time to do anything new, so you have to physically make yourself some time to apply your imagination.

Outsider’s perspective – if nobody in your business is practised in looking at everything as if they are using fresh eyes, you’ll never see a better way of doing anything.

Bravery – creativity requires courage. You’re never going to get people to be creative if you don’t let them try something new.

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