How can you develop a ‘creative’ business?

Mark Fisher, chief development officer at Merlin Entertainments, says there are three constraints that stop businesses becoming creative in their processes:

Time – you never think you have enough time to do anything new, so you have to physically make yourself some time to apply your imagination.

Outsider’s perspective – if nobody in your business is practised in looking at everything as if they are using fresh eyes, you’ll never see a better way of doing anything.

Bravery – creativity requires courage. You’re never going to get people to be creative if you don’t let them try something new.


Different strokes

Steve Hemsley

Steve Hemsley examines how marketers try to build up detailed data by differentiating research strategies from country to country


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