How Cancer Research UK is using virtual reality to create personalised experiences
Cancer Research UK has created a personalised experience using virtual reality to honour people who have left money to the charity in their will.
Cancer Research UK has created a personalised experience using virtual reality to honour people who have left money to the charity in their will.
To maximise the value of experiential activity brands are extending the life of one-off stunts by creating immersive content and encouraging further brand interactions following the event to create longer-term engagement.
Cancer Research UK has launched a new ad that it says marks the start of a new way of communicating with the public, rather than just acting as a one-off campaign. Its marketing boss Anthony Newman talks through the strategic thinking behind it and why his team wanted to take a risk with the new creative.
Cancer Research UK is making a break from the usual charity communications with a campaign that uses real footage to show the day-to-day life of people affected by cancer and how its work can help bring about a time when no one will die from the disease.
Brands can’t pay lip service to sustainability, they must back up their creative with planet-friendly behaviours, the newly launched agency Morpho believes.
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Home to league leading clubs across five continents, including the Premier League champions, the City Football Group is intent on sharpening its brand storytelling to deliver on its key metric – fan engagement.