How Cath Kidston is driving direct marketing through content
Teasing customers with exclusive email content is helping Cath Kidston drive engagement and loyalty.
Teasing customers with exclusive email content is helping Cath Kidston drive engagement and loyalty.
New research suggests marketers are at risk of alienating consumers if they mistime their Christmas messaging so using real-time behavioural data to target at key shopping times is crucial.
Brands that create memories as part of a seamless customer journey are reaping the rewards in the customer experience stakes.
Brand admits some of its online video advertising “hasn’t worked” and it is still learning how best to reach consumers on mobile.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.